👋 Hey there, Mike here.

I hope your weekend has been great. This weekend was another sunny one so we went to the airport to watch planes.

Enjoy 1 short story, 2 incredible examples, 1 great video.

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1 short story that makes you think.

"Watching Planes"
We sat near the runway, grass underfoot, watching planes lift into the sky one after another.

No schedules, no luggage, no rush. Just a quiet spot, two kids fascinated by every takeoff, and me — surprisingly still — just taking it all in.

What struck me wasn’t just the size or power of the planes. It was how routine it all was.

Plane lines up. Accelerates. Lifts off. Again and again.

No drama. No hesitation. Just momentum, built from trust in a process that’s repeated thousands of times a day.

And it got me thinking.

In business and content, we often overcomplicate the launch.

We hold back, waiting for perfect timing, flawless messaging, or some internal green light that never quite comes.

But the planes didn’t wait for still air or the clearest path. They moved. They trusted their systems and took off when it was their time.

Not all planes took off the same way — some crawled, some soared, some needed longer runways.

Same in business. Some ideas take a while. Others catch quickly. But the key is committing to movement.

You learn in motion. You find lift once you’ve already started.

Think: Are you endlessly taxiing, waiting for perfect conditions? Or are you rolling forward, trusting your momentum and finally taking off?

2 examples of incredible content.

1/ If you fail, Thai again.

What an eye catching advert for Uber Eats.

2/ What does $5 get you?

What does $5 get you - and what could it get someone else.

1 great video I know you’ll enjoy.

Today I want to introduce you to Oliur - he's a content creator who moved to Dubai a year ago. Would he recommend it?

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