👋 Hey there, Mike here.

I hope your weekend has been awesome, I saw and old friend at weekend who I've not seen since January.

Enjoy 1 short story, 2 incredible examples, 1 great video.

1 short story that makes you think.

"Momentum, Shared"

This issue is a little later than usual. I’ve been in solo dad mode this week while my wife’s away in Vegas. School runs, packed lunches, pyjamas, repeat. The days are full. The evenings are short. Most things take twice as long and sometimes, the work just has to wait.

But before the madness kicked in, I caught up with an old friend. We co-founded a product together years ago. Life moved on, but the connection stuck. When we sat down together again for a proper in-person catch-up - something clicked.

We started talking about what we were building now. The things we’re stuck on. The ideas we’ve been sitting with, half-finished, not quite knowing what to do next. And as we talked, it was like fuel. I left that conversation with clarity I didn’t expect. Just being in the same room, bouncing ideas back and forth, shifted everything.

Sometimes you don’t need a course or a new tool. You need someone who speaks your language. Someone who reminds you of what you’re capable of, just by listening, asking questions, nudging you back toward what matters.

And this week, while I’ve been spinning plates and holding the fort, I’ve been thinking about that. About how rare and valuable those conversations are. And how easy it is to go months without them.

Think: Are you building in isolation, waiting for clarity to arrive? Or are you carving out time to sit with people who help you see what’s already there?

2 examples of incredible content.

1/ Fixes everything.

This is how you advertise your glue product. Genius.

2/ Get to the point

I like this becuase it shows the art of editing copy down to the minimum.

1 great video I know you’ll enjoy.

Have you heard of vibe marketing yet? If not, watch this

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That's all for today. If you enjoyed today's issue, please reply and let me know your favourite part.

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