👋 Hey there, Mike here.

I hope your weekend has been great. This week we are in Vietnam and I'm writing this before heading out to a Night Market (it's 17:40 here as I type this).

Enjoy 1 short story, 2 incredible examples, 1 great video.

Before we begin... I want to draw your attention to:

1 short story that makes you think.

Vietnam – This week, we are exploring Vietnam with our two little adventurers—ages 5 and 3. It's hot, loud, unpredictable… and kind of magical.

We've wandered through lantern-lit streets in Hoi An, chased bubbles in parks, and shared smoothies under palm trees.

It isn't about checking sights off a list. It's about pace—slower mornings, spontaneous snack stops, and watching the world through their eyes.

Sure, there were meltdowns (sometimes ours), missed naps, and one very dramatic "chair on the balcony" incident. But the trade-off? Joy in the chaos. Tiny moments of awe. Connection—between us, and with a culture so welcoming to kids.

And honestly, that’s what growing a business feels like too.

You can’t expect perfect days all the time. But if you stay present, embrace the detours, and find rhythm in the mess—you’ll discover what actually matters.

Think: Are you building something that only works under perfect conditions? Or something that’s flexible enough to thrive—tired kids, missed steps, mango stains and all?

2 examples of incredible content.

1/ Happy Easter, What?

I don't know about you, but I always eat the ears first and pretend the bunny cannot hear too.

2/ Hi, Baldy

I love how Wilkinson Sword took advantage of Easter to promote a product totally different.

1 great video I know you’ll enjoy.

A different video this week. This one really stuck with me and I love it. Try not to cry.

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That's all for today. If you enjoyed today's issue, please reply and let me know your favourite part.

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