Upsells; Exciting announcement; Get rich with AI

Published 5 months ago • 1 min read

👋 Hey there, Mike here.

I hope your weekend has been great. This weekend, my other little boy had his three-year-old birthday party. I wouldn't recommend having two boys two years apart within two weeks of each other.

Enjoy 1 short story, 2 incredible examples, 1 great video.

Before we begin... I want to draw your attention to:

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1 short story that makes you think.

Upsells. I'm in Manila this week to attend WordCamp Asia (say hi if you'll be there).

I'd booked my flights through Emirates, and when it came to check-in, I was presented with an upgrade offer. My flight was a night flight, so I needed some sleep.

"Upgrade to business for a lay flat bed, access to the on-board bar and premium meal selections. What's more, skip the long queue at check-in and glide through security quickly."

Did I upgrade? Would you?

Think: When is the best time to present your upsell to your audience? Have you tested different placements for your offer and different timing?

2 examples of incredible content.

1/ Time Out

A clever advert showing the benefit of spending time together and not just sharing Instagram posts.

2/ Exciting announcement

Be honest, you read all of the advert above, didn't you?

1 great video I know you’ll enjoy.

Here's how you can get rich with AI.

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