👋 Hey there, Mike here.

I hope you had a great weekend. I'm writing this week's newsletter from Lisbon. Flights are fun, and a flight full of tech conference attendees is even funnier.

Enjoy 1 short story, 2 incredible examples, 1 great video.

Before we begin... I want to draw your attention to:

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1 short story that makes you think.

Travel. I'm in Lisbon this week. On the flight over, I had a nice chat with my single-serving friends (if you know, you know).

I'm here to meet friends from work, but the "tiny" conference called Web Summit is also happening. The buzz, the friendliness and the opportunities that can reveal themselves at events like this are fantastic.

I hope to attend more of these events in the next couple of years - if you know of any in your region I should check out, let me know by replying to this email.

Think: Do you network enough for your niche? Can you attend any events or conferences to connect with your customers?

2 examples of incredible content.

1/ Nutella

This advert is excellent because it shows you that the primary tool for eating Nutella (for most) is their fingers.

2/ Lego

Lego have done it again. This is such a tremendous scroll-stopping advert. I'll say no more.

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1 great video I know you’ll enjoy.

You've got to work hard to be successful, right? If you think that you need to watch this.

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That's all for today. If you enjoyed today's issue, please reply and let me know your favourite part.

P.S. Want a free 7-day email course on content creation? You might like this!​

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