👋 Hey there, Mike here.

I hope your weekend has been great. This weekend was busy for me, with a "Dad's night out" followed by the park on Saturday, and a farm trip on Sunday (we had sunny weather in the UK for once).

Enjoy 1 short story, 2 incredible examples, 1 great video.

Before we begin... I want to draw your attention to:

1 short story that makes you think.

Trapped. It was already expensive to buy tickets to the farm over the weekend. For a family of 4 it was £62 (about $80).

Then, everything was probably 100% more expensive than it would have been at a local shop. A hotdog was £8.50, two coffees £7.50, and a couple of ice-creams - I won't tell you!

But they could charge this because the farm was in the middle of nowhere, and we (the audience) were trapped.

Sure it made them more money - but one thing for sure is we won't be raving about the experience to our friends and family.

We probably also won't return as other farms nearby have almost as many animals and a similar experience.

Why would we go the extra mile for this particular farm?

Think: Are you making people pay more because you've trapped them into a user experience? Is this harming your product or service more than it benefits it?

2 examples of incredible content.

1/ Quit Smoking

Instantly recognisable - you know what happens if you keep smoking. You destroy your lungs.

2/ Go Vegan

I quite like this advert. Yes I'm drinking milk in my coffee - but yes, it's essentially like I'm suckling on a cows teat.

1 great video I know you’ll enjoy.

How do you make sure people stay tuned and watch your content? Learn how to fix your intro.

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That's all for today. If you enjoyed today's issue, please reply and let me know your favourite part.

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