👋 Hey there, Mike here.

I hope your weekend has been great. This weekend I've been to a caravan weekend over the bank holiday weekend in the UK and only just got home now.

Enjoy 1 short story, 2 incredible examples, 1 great video.

Before we begin... I want to draw your attention to:

1 short story that makes you think.

The Hidden Cost: This weekend we took the kids to a caravan park — three nights of fun, fresh air, and full-on family mode.

The kids had a blast. No screens, just scooters, arcades, splash zones, and cereal at strange hours.

It felt like a bargain too — until we added up the food, the activities, the extras we said yes to “just this once.”

By the time we got home today, we realised: we could’ve gone all-inclusive for the same price.

But it made me think: business is like that too.

You choose the DIY route to save money — building your own website, editing your own content, patching together tools.

But sometimes, the true cost isn’t obvious until later: time spent, quality missed, growth slowed.

Cheaper isn’t always cheaper. And what looks expensive at first might actually buy you speed, peace, and results.

Think: Are you choosing the “budget” route in your business… and paying more in the long run? Or are you investing in what really moves you forward?

2 examples of incredible content.

1/ Is it a Panda?

A genius advert linking your product to removing dark circles around your eyes.

2/ Stay Alert

Benefits vs Features... or show the dangers of not using a product.

1 great video I know you’ll enjoy.

Tired of manually creating variations for product ads or struggling with complex image edits using reference photos? In this n8n tutorial, meet the a AI Agent that acts as your new "design team" to automate these exact tasks!

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That's all for today. If you enjoyed today's issue, please reply and let me know your favourite part.

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