👋 Hey there, Mike here.

I hope you had a great weekend. We went pumpkin picking this weekend. The weather was kind, and we got four amazing pumpkins.

Enjoy 1 short story, 2 incredible examples, 1 great video.

Before we begin... I want to draw your attention to:

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1 short story that makes you think.

That was brave. There's a massive slide at the pumpkin-picking farm. I'd say it's easily 30 feet tall. My four-year-old was up and down it like a yo-yo.

My two-year-old followed him up to the top, and we thought, "Oh, he won't slide down; it's too scary." He looked at us, and down he went.

He ended up sideways and face-planted at the bottom when his wellies got stuck - but he did it, and we were super proud (and relieved he didn't hurt himself).

Think: Do you avoid the scary thing of creating content and putting yourself out there? Take the plunge and get yourself out there. Send me a link if you do.

2 examples of incredible content.

1/ The Perfect Pumpkin

Don't create an ad your competitor could sign. No other chocolate is as perfect for this as Toblerone.

2/ What a way to stand out

The hand draws my eye to the first line of the copy. Then I look to the bottom right to see what it's a seed in. Brilliant copy design here.

1 great video I know you’ll enjoy.

This week, I'm sharing this video, which touches on a new style of vlogging you might want to try.

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That's all for today. If you enjoyed today's issue, please reply and let me know your favourite part.

P.S. Want a free 7-day email course on content creation? You might like this!​

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