profile

Mike's Newsletter

Show people what to do; Shocker; Killed by Google

Published 3 months ago • 1 min read

👋 Hey there, Mike here.

I hope your weekend was great. We went on the Santa train and then a Santa breakfast.

Enjoy 1 short story, 2 incredible examples, 1 great video.

Before we begin... I want to draw your attention to:

Nurture Contacts. Grow your Business.

1 short story that makes you think.

Show people what to do. On the 90-minute Santa train ride, the overall experience was brilliant. The weather outside was freezing, and the train's heating was pumping out the heat.

Our carriage, in particular, was boiling. It was only near the end of the journey we noticed a metal tap on the wall of the steam carriage above our heads that turned the heating from ON to OFF.

No one mentioned it; no one gave us instructions. If we had known, we'd have turned it down sooner.

Think: Do you assume people know what they're doing when using your product or navigating your website? They probably don't. Make sure you signpost the main stuff.

2 examples of incredible content.

1/ Shocker

The slow reveal tactic, and then the shocker, followed by the brand bottom right.

2/ Use the language of your audience

When creating ad copy, try framing it in the words of your target audience.

​

​

1 great video I know you’ll enjoy.

This was a great video all about recent Google changes and what the business did about it.

video preview​

That's all for today. If you enjoyed today's issue, please reply and let me know your favourite part.

Did you enjoy this newsletter? Please forward it to a friend. It takes 10 seconds; each issue takes me 2 hours.

Have you been forwarded this? Join the newsletter (it's free)​

P.S. Want a free 7-day email course on content creation? You might like this!​

P.P.S. Like Newsletters? You might like these great Newsletters!​

Mike's Newsletter

..every week, I’ll send you

1 short story that makes you think. 2 examples of incredible content. 1 great video I know you’ll enjoy.

Read more from Mike's Newsletter

👋 Hey there, Mike here. I hope your weekend has been great. This weekend was packed with kids' parties for me and a leaving party for a friend at the gym. Enjoy 1 short story, 2 incredible examples, 1 great video. Before we begin... I want to draw your attention to: Find something great to read Refind analyses thousands of stories daily and sends only the best to your inbox. Join for free Join 500k+ people. 1 short story that makes you think. Leaving party. Attending my friend's leaving party...

3 days ago • 1 min read

👋 Hey there, Mike here. I hope your weekend has been great. I went on a lad's night out and then to a theme park the next day with my family. I wouldn't advise going on the teacup ride while slightly hungover. Enjoy 1 short story, 2 incredible examples, 1 great video. Before we begin... I want to draw your attention to: Find something great to read Refind analyses thousands of stories daily and sends only the best to your inbox. Join for free Join 500k+ people. 1 short story that makes you...

10 days ago • 1 min read

👋 Hey there, Mike here. I hope your weekend has been great. This weekend we took a time out and I hope you had a relaxing time too. Enjoy 1 short story, 2 incredible examples, 1 great video. Before we begin... I want to draw your attention to: Find something great to read Refind analyses thousands of stories daily and sends only the best to your inbox. Join for free Join 500k+ people. 1 short story that makes you think. Time out. I was ready to give up. I felt like I was failing. I wasn't...

17 days ago • 1 min read