👋 Hey there, Mike here.

I hope your weekend has been great. This weekend, we took the kids to Monster Trucks Live, and then I travelled to South Wales to meet a friend.

Enjoy 1 short story, 2 incredible examples, 1 great video.

1 short story that makes you think.

Entertaining? When you think about starting a business or selling online, do you think of a person in a business suit or a 20-something in a hoody and ripped jeans?

Today's youth might flock to TikTok or YouTube socials rather than email and websites to build impressive followings. What can we learn from this movement?

Short-form content has to be entertaining to keep you hooked and scrolling. To get more views and likes, you must capture and keep that attention.

The same can be said about written content and content that converts. Write entertaining content, and it will lead to good things.

Think: Is your content entertaining? Do you create content that's easily talked about and shared? Or are you "that person in a suit" writing content to tick some boxes.

2 examples of incredible content.

1/ Benefits > Features

Rather than list the features, show them how much benefit they get from using your solution.

2/ Scroll Stopper

I love a good advert that stops my scroll. Try this tactic when crafting your next feature image or ad.

1 great video I know you’ll enjoy.

Back to Chenell this week with a great video on how to grow your audience.

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That's all for today. If you enjoyed today's issue, please reply and let me know your favourite part.

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