👋 Hey there, Mike here.

I hope your weekend has been great. I went on a lad's night out and then to a theme park the next day with my family. I wouldn't advise going on the teacup ride while slightly hungover.

Enjoy 1 short story, 2 incredible examples, 1 great video.

Before we begin... I want to draw your attention to:

1 short story that makes you think.

Make it cheaper? It's one of the "shower thoughts" I had over the weekend and linked to our theme park experience.

The kids love two things about the theme park we visit (and neither are the rides). They like the fact we always take hotdogs, and that they get to have a slushie.

The slushies cost £6.50, but if you're topping up your slushy cup, it's £2.50. We had three of those cups already at home (now four).

This made me think.. could the same pricing strategy be applied to subscriptions with renewals? The "top-up" being cheaper than the first purchase?

In reality I see a lot of pricing where the "first year is 50% off" then you pay the full price at renewal. What if it was the other way around, if I stay another year my price is 50% less.

Think: Could you use the 50% off renewal but 100% first year as a way to attract and retain more people?

2 examples of incredible content.

1/ AI took my job

Capture attention and then deliver a swift turn with clever marketing riding a trend.

2/ Benefits AND features

You often hear the phrase "market the benefits, not the features" - here's an ad that does both and does it well.

1 great video I know you’ll enjoy.

Are you posting daily without seeing any traction? Watch how James Smith makes $2.5m yearly from one business - without clever marketing terms.

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That's all for today. If you enjoyed today's issue, please reply and let me know your favourite part.

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