👋 Hey there, Mike here.

I hope you had a great weekend. I'm writing this from an aeroplane flying to Greece for a week's holiday with my family (k, you got me, I wrote this one in advance).

Enjoy 1 short story, 2 incredible examples, 1 great video.

Before we begin... I want to draw your attention to:

Make viral reels and shorts from your existing blog in minutes. ​No editing required. Learn more

Psst - sponsorships are free for this Newsletter - Follow and DM me on Twitter to learn more.

1 short story that makes you think.

I went to Jail. No, I didn't commit a crime or stand trial. I am guilty of a bit of clickbait, though—forgive me. This week, I visited The Clink, a restaurant at HMP Styal.

The concept is simple, it's a restaurant that offers women prisoners full-time work within a true-to-life restaurant and kitchen environment.

It's beautiful, the food is excellent, and TripAdvisor reviews back it up with a 5.0* rating.

No matter how your product or service is perceived, you can make the experience outstanding with fantastic service and a great product.

It's all about the customer, after all.

Think: Are you doing everything you can to make your product experience outstanding and putting the focus on the customer?

2 examples of incredible content.

1/ The Wheel of Life

The Wheel of Life is an excellent example of a microsite/lead magnet that converts visitors to a waitlist for Ali's productivity lab. I like microsites like this that draw you to a product or service.

2/ Wolverine+Deadpool/Ketchup+Mustard

What a perfectly timed advert linked to a recent movie premiere. It shows the value of viral marketing campaigns related to popular trending events.

1 great video I know you’ll enjoy.

This week, I wanted to share this video, "The Dark Side of Being a YouTuber." It's based on a quote from Ernest Hemingway.

​

I liked it because it transcends just YouTube. It applies to all Content Creators.

That's all for this week. If you enjoyed today's issue, please reply and let me know your favourite part.

See you next Monday - Mike.

P.S. Want a free 7-day email course on content creation? You might like this!​