👋 Hey there, Mike here.

I hope you had a great weekend. What a weekend I've just had. We celebrated the official year anniversary of a friend and their baby surrogacy and had a lot of fun and laughs.

Enjoy 1 short story, 2 incredible examples, 1 great video.

Before we begin... I want to draw your attention to:

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1 short story that makes you think.

Free beer tomorrow. I was at a bar recently, and a sign on the bar said, "Free beer tomorrow". I took a photo and tagged myself in it with the location.

It made me think and explore other clever ways of creating content outside the "usual" ways.

Think: What other clever ways of creating shareable content are there that you could use in what you make?

2 examples of incredible content.

1/ You can't wash this off

Sure, this is arguably just graffiti - but it makes an impact. The advertisement is pressure-washed into a dirty sidewalk outside the bar.

2/ Email sequences - visualised

Yes, I know it's one of those engagement farming tweets - but I recommend you at least look at the headers of this image if you're looking to sell a product. Think about implementing each type of email sequence to nurture your leads.

1 great video I know you’ll enjoy.

This week, I'm sharing this video from Aprilyne Alter. It's a long one (2hrs 39 mins) but is packed with advice on growing a YouTube channel from 83 years of combined experience.

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That's all for today. If you enjoyed today's issue, please reply and let me know your favourite part.

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