👋 Hey there, Mike here.

I'm back in the UK after a great team meetup, where we learnt a lot about each other. This weekend we went to the Zoo as a family and saw three giraffes.

Enjoy 1 short story, 2 incredible examples, 1 great video.

Before we begin... I want to draw your attention to:

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1 short story that makes you think.

Focus. This weekend we went to the Zoo. As soon as we went through the barriers, the kids ran off and started excitedly screaming at what they'd seen.

They wanted to rush to the first animals they saw. Dinosaurs, there's Dinosaurs—quick this way.

As responsible parents, we went back and grabbed a map of the zoo. We talked about which animals they wanted to see first and planned it so we hit lunch at just the right time for them.

The result? We saw all the animals they wanted by the time they had burned themselves out and were ready for home.

Think: With 1001 things to do, how do you stop chasing after all the different animals and only focus on the path to success?

2 examples of incredible content.

1/ Lazy, but clever

I've seen a couple of pieces of content like this which take a different approach to grab attention.

2/ This isn't an Advert

Well, it is, but it again uses the anti-ad concept to make you stop and read.

1 great video I know you’ll enjoy.

Oh, Gary Vee. Another great video on the changing landscape of Social Media.

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That's all for today. If you enjoyed today's issue, please reply and let me know your favourite part.

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