👋 Hey there, Mike here.

I hope you had a fantastic weekend. I took my two children to the park to get the youngest (2.5) to ride his balance bike and ensure the oldest (4.5) didn't forget how to pedal his.

Enjoy 1 short story, 2 incredible examples, 1 great video.

Before we begin... I want to draw your attention to:

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1 short story that makes you think.

Falling off your bike. This week's story is fresh from my mind. It's almost like a LinkedIn post that isn't entirely believable, but I promise you it's a true story.

I took my boys to the park to practice riding their bikes. My youngest, determined but struggling, kept falling over. As I was about to step in, I noticed Zach walk over, help him, and say, "It's ok, try again. You got this."

Watching that small act of encouragement reminded me that sometimes, the best lessons are the ones we figure out on our own.

Think: How can you create growth opportunities, not just for yourself, but for those around you?

2 examples of incredible content.

1/ Duolingo takes TikTok by storm

If you haven't seen Duolingo's TikTok account, you're missing out. It's a masterclass at finding your audience by meeting them where they are with the type of content they enjoy.

2/ Show us your B***s

This is a clever piece of content which tricks your mind into thinking differently. Did you see the UCK or fill it out with something else? Imagine if you saw it on a billboard from a distance.

It's clever copywriting that catches attention and highlights an important issue.

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1 great video I know you’ll enjoy.

This week, I'm sharing Ali Abdaal's video: "If I Wanted to Grow An Audience in 2024, I'd Do This." It's packed with helpful advice on growing your following.

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That's all for today. If you enjoyed today's issue, please reply and let me know your favourite part.

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