👋 Hey there, Mike here.

I hope you had a great weekend. We didn't do much this weekend - I cooked a homemade curry, and the kids wouldn't eat it. Lovely.

Enjoy 1 short story, 2 incredible examples, 1 great video.

Before we begin... I want to draw your attention to:

Niche Report Learn everything about a niche from a report rushed to you in under 24 hours. Learn more

1 short story that makes you think.

By my calculations. I was driving my son to school the other day, and out of nowhere, he said, "Daddy, by my calculations, we should almost be there by now?".

Two things to know about this? 1) My son cannot read, let alone do maths, and 2) it's not a phrase I use at all in my day-to-day routines.

After he pleaded the fifth on where he'd got the phrase from, we had llama llama on YouTube and heard that mentioned on one of the episodes.

Think: Every piece of content you put out there will make an impact on someone in a certain way - even if you don't expect it to.

2 examples of incredible content.

1/ Unbelievable comparisons

If you're creating copy, then make the comparison so unbelievable that it will gain attention (and clicks).

2/ Grammar matters

I couldn't think of a better advert for a spelling & grammar checker than this.. can you?

1 great video I know you’ll enjoy.

I'm not going to say much about this one—apart from watch it. If you recognise those bright glasses, you'll know why.

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That's all for today. If you enjoyed today's issue, please reply and let me know your favourite part.

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