👋 Hey there, Mike here.

I hope your weekend has been great. I attended the Business Mastery LIVE event in Leeds, UK. It was a great day, and I'll post a recap on my YouTube channel - click here to subscribe.

Enjoy 1 short story, 2 incredible examples, 1 great video.

Before we begin... I want to draw your attention to:

1 short story that makes you think.

£30,000 in 90 minutes? This weekend's standout talk at the event was from Jessen James, who hosts the Mind Over Money podcast.

He spent a solid 90 minutes, maybe even 2 hours, on how to make a big impact and make big money through public speaking engagements.

He came across as incredibly confident, booming and endearing. He took the audience through a story - his story. He then talked through the what and why (but not the how) of his framework.

Finally, and this was a little cringe to spectate, he pitched his offer. It was framed as incredible value. A lady was invited to the stage to be the single person who got the offer - but if she refused - then someone else in the audience could have it.

After a show of hands of who else wanted the offer, he invited them all on stage, and while not the EXACT offer the first lady got, they all got something pretty close.

This offer was for £12k of value, for an exploding offer of £997 (only if they signed up TODAY). Plus, a private dinner 1-1 once they hit £50k in revenue.

Over 30 people were on stage and taken to a special area to sign up for the deal. These people had paid to attend the event and wanted what he was selling. Incredible.

£30k+ in around 90 minutes of high-impact speaking.

Think: Are you positioning yourself as a HIGH VALUE individual, or do you let people abuse your time? What skill or information do only YOU have that people would fall over themselves to buy?

2 examples of incredible content.

1/ Talk the language of your audience

Anyone who replies to this email and tells me the number to call, I'll give you a special shout-out and gift!

2/ KitKat, again?

Yes, I'm back with another KitKat advert. They are smashing it with their marketing at the moment.

1 great video I know you’ll enjoy.

This week is Ed Lawrence again—a prolific YouTuber with great content. How did a YouTuber make $90k from 900 views?

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That's all for today. If you enjoyed today's issue, please reply and let me know your favourite part.

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