👋 Hey there, Mike here.

I hope your weekend has been great. This weekend was action packed for me, with an ice-cream farm and then yet another kids party.

Enjoy 1 short story, 2 incredible examples, 1 great video.

1 short story that makes you think.

A maze? At the ice-cream farm there was an indoor soft play centre. Now, I'm sure if I was 4 years old I would have no problem whizzing around it.

But, when my 4 year old son got stuck on the glass climbing wall somewhere near the top I had to venture in.

What a maze. I couldn't find my way to where he was. Other kids dashed either side of me and I even reached parts that were physically impossible for me to squeeze though.

Eventually I made it and helped him down. However it got me thinking..

Think: Can people find your way around your product, website or offering? Do they get stuck and you don't even know about it because everyone else is whizzing around without a care in the world?

2 examples of incredible content.

1/ Take a break

You probably instantly know what this advert is about. Try and fit your product into someones every day life. The kicker? It's on a bus stop so as you're thinking about your upcoming day on the commute, it's got you thinking you should call and buy a kitkat.

2/ Fake review

Playing on why you're better than a competitor with a "fake review" advert is a great way to catch attention.

1 great video I know you’ll enjoy.

Alex Hormozi is smashing it with his content right now. This simple productivity hack made him $100 Million.

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That's all for today. If you enjoyed today's issue, please reply and let me know your favourite part.

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