👋 Hey there, Mike here.

I hope your weekend has been great. This weekend I was solo Dad while my wife went to London to watch Usher. I'm still standing (phew).

Enjoy 1 short story, 2 incredible examples, 1 great video.

Before we begin... I want to draw your attention to:

1 short story that makes you think.

Building a Den. This weekend the kids were in "Den" building mode. They would make varying types of Dens where they could hang out, play with certain toys and be together.

It got me thinking. At what point did we stop wanting to build Dens and hang out in them? Could this phenomenon from our youth be applied to content creation and business growth?

That same spirit applies now: start scrappy, use what you have, and build something worth sharing. Just like dens, content and businesses don’t need to be perfect—they need to feel personal, inviting, and a little magical.

Think: Are you starting building dens with what you have? Or, are you waiting for it to be perfect before being happy with it?

2 examples of incredible content.

1/ Don't Change What's Working

Why change something that works, lean into it with marketing like this.

2/ Welcome to Melbourne

This looks like a normal billboard, until you realise it was put up at Sydney's airport. Multiply the impact by clever placement.

1 great video I know you’ll enjoy.

A bit of inspiration today about The 17-Year-Old Who Built a $1.12M/Month Ai App.

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That's all for today. If you enjoyed today's issue, please reply and let me know your favourite part.

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