10 minutes of Burpees; All Business, All Guinness; Don't become a content creator


👋 Hey there, Mike here.

I hope you had a great weekend. I went to a caravan resort in North Wales with my kids and had a spooktacular time.

Enjoy 1 short story, 2 incredible examples, 1 great video.

Before we begin... I want to draw your attention to:

Manychat

Discover the real power of Instagram DMs.

1 short story that makes you think.

10 minutes of Burpees. This one is still raw in my mind. Last Thursday, the HIIT gym I went to structured the workout so you did 10 minutes of Burpees.

It was broken down, so you did three rounds of 60 seconds, 15 seconds rest, 45 seconds, 15 rest, 30 seconds, and 15 rest. Then a final 60 seconds all out at the end.

How many do you think I managed to do? I'll let you guess. Would I have done as many (or more) if I did a solid 10 minutes of Burpees?

Think: How do you overcome significant scary challenges? Do you attack them all at once or break them down into smaller chunks?

2 examples of incredible content.

1/ All Business, All Guinness

This is cool because it cleverly uses what a pint of Guinness looks like to suggest that you should go get a pint after work.

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2/ Free Roast to get noticed

If you're just starting out, a great way to grow your audience is to practice your work on popular sites and share it on X/Twitter. Like Arsen, you may get retweeted and see your work go viral.

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1 great video I know you’ll enjoy.

This week, I'm sharing this video from Dan Koe; personal brands are no longer personal.

video preview​

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Mike's Newsletter

1 short story that makes you think. 2 examples of incredible content. 1 great video I know you’ll enjoy.

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